You break your leg. It’s bad. You can tell right away. Pain is shooting through your body – white hot, electric bolts that make it hard to think, difficult to breathe, and impossible to stand. So what do you do? You go to a doctor and don’t even think twice about it. You go to someone who’s spent his entire life preparing to take care of you. You go to someone intelligent, practiced, knowledgeable, skilled, and qualified.
You don’t settle for services from anyone but the best.
There’s a lesson to be drawn here. When you want something done right, you go to someone who knows how to do it. You don’t ask your cousin for financial advice and you don’t ask your sister for help repairing your car. You hire an accountant and you hire a mechanic. You hire a professional without regret. There is a question you might think to ask – what exactly separates a professional from everyone else?
Malcolm Gladwell, in his highly influential book Outliers, introduced the concept of 10,000 hours. The idea behind it is simple – skills take time to develop, expertise requires practice. Being incredibly good at something, be it writing novels, playing the guitar, developing websites, engineering rocket ships, or even cooking, requires two things: innate talent, and a minimum of 10,000 hours of practice. This is what separates mediocre results from incredible ones. This is what separates amateurs from professionals.
And so we arrive at our point – the necessity of paying for quality work in an online world.
You must hire a skilled developer to code your website, a skilled writer to craft your content, and a skilled marketer to help you stand out. If you don’t, you are simply sinking your time, money, and effort into something that will fail. And that isn’t what you want, now is it?
It all comes down to one thing; there’s just too much noise in the world. Any simple Google search instantly places millions of websites, an endless sea of content, in front of our eager eyes. There are more websites today than anyone could visit in a lifetime. Lucky for you, many of these sites have been created by amateurs. They have been sloppily designed and incoherently written. Imagine you’re unfortunate enough to land on one of these websites, what do you do? Hit the back button immediately? Close the window entirely? You certainly won’t spend much time on a website like this.
However, when you find yourself on a site that has been developed by a skilled professional, you can tell immediately and you’re hooked. Finally, you’ve arrived someplace functional, beautiful, and engaging.
The thing is, a professional developer knows his craft inside and out. He has experience that cannot be duplicated. He has a sharp eye for detail, and mind for strategy. Best of all, he’s reliable. He’s seen it all and done it all. He’s spent the 10,000 hours necessary, plus more, perfecting his craft so that you don’t have to.
You can put the job in his hands and trust the results, which will always end up speaking for themselves.
This caliber of quality can’t be duplicated, but it can be achieved. All you have to do is hire someone capable of incredible things. So, do yourself a favor and hire a professional WordPress devleoper (like me) for your next project and never look back. You’ll be glad you did.
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