I love leading my clients in the right direction. When it comes to making WordPress site hosting recommendations, I’m like a Sherpa – and the mountain I always point to is WP Engine. Not only is it the company I use to host all of the websites I build, but it also has a bangin’ affiliate program that allows me to earn passive income just for doing what I would already do anyway, which is refer my clients to use WPE’s services.
Before I get into why WPE is the cream of the crop for website hosting, I’m going to tell you how they’re funding my supercar collection. Okay, so I only have one supercar at the moment, but the money I make from passive income is enough to cover my monthly payment for my Audi R8.
Here’s how easy it is to make at least a grand a month with WP Engine’s affiliate program:
For every client you refer, WPE pays you a minimum of $200.
If you refer another developer, that’s another $50 each time they make a referral.
So really, you only need to refer five clients per month to use WP Engine to make a thousand bucks, which in my case easily covers a car payment. But, as you can see, those juicy developer referrals can pay off time and time again, and you don’t have anything to do with it once you’ve made the initial recommendation. Safe to say, this is my favorite way to make money.
I have touched on the science and psychology of making a referral before, but to summarize my main points: only make a referral after you’ve completed a job with a client, and never push the issue more than once. You do not want to come off as a shill for a company, even one as great as WP Engine, no matter how much you believe in it. Chances are, if you’ve done a good job for your client, they’ll trust you anyway.
Okay, you’re saying, passive income is cool, got it. But why be so passionate about this one particular company? Simply put, WP Engine offers the full gamut of features that developers and clients both look for when it comes to hosting. Since this post is geared toward helping my fellow developers out, I’ll tell you what I love about WPE’s services from that perspective.
1. 60 Day money back guarantee
Yes, this is more peace of mind for your clients, but as a developer, it takes you off the hook for your recommendation if for some reason your client isn’t happy with WPE. It can also be your last (or first, if money is a major issue) selling point to clients who might be on the fence about your referral.
2. Free automated migration tool
This is a free plugin WPE offers that makes full WordPress site migration incredibly simple. It takes a couple minutes to install and a couple clicks to execute. For a developer, doing a full site migration this way is cake, but for clients it might be a little trickier. Lucky for you, they probably remember the work you just did for them and will come calling for help pulling this off. Another win-win.
A slightly deeper dive on this point: once you’ve run the migration plugin you’ll still need to update your DNS information with your domain registrar in order to point your site toward WP Engine. You’ll also need to make a few changes within your WPE dashboard to get your domains resolving properly. Again, fairly simple tasks, but developers can get this done 100% correctly in a snap, saving clients time and money in the process.
3. Free SSL certificates
Security is vitally important for any website, and don’t let your clients try to convince you otherwise. Obtaining an SSL certificate not only guarantees that site visitors’ sensitive information will be protected, but it also helps your client’s ranking in Google algorithms.
WP Engine offers free SSL certificates through Let’s Encrypt, a leading provider of domain-validated certification.
4. 24/7 support from WordPress experts
When you hand off your client’s website to WP Engine, you’re putting it in the care of an award-winning technical support team. As a Codeable developer in the top 1% of WordPress experts, I am very careful about anyone throwing around the “E” word. I have zero reservations about the staff at WP Engine. Their 97% satisfaction rating speaks for itself.
5. One-click staging and production environments
Other hosts needlessly waste your time by making the cloning process tedious and cumbersome. WP Engine lets you fire up a testing environment with just 1 click and do the same when you’re ready to commit your changes back over to the production side.
6. Automated nightly backups
Manual backups are a pain. The fact is that most clients forget to do them after a couple weeks, often with disastrous results. Other hosts may offer weekly backups, which is better, but WP Engine takes the cake with their fully automated nightly backups to both your production and staging sites. In addition to the backup, WPE also provides you with easy to use backup tools so you can create new backup points with 1 click.
This is the easiest WordPress backup and restore system ever created. If something happens to a site, it can be rolled back with just 1 click as well. When you’re selling your clients on a hosting service, telling them they’ll get to work less on maintaining their site is an easy place to start.
7. Enterprise-grade security
Even the most secure sites can, on occasion, get hacked. Put your clients’ minds at ease by telling them about WP Engine’s free emergency unhacking services. That’s right, free. I’ve seen outside agents charging in the thousands for the same service WPE provides at no extra cost.
8. Highly scalable (and extremely fast) architecture
WP Engine puts the technology in the front-end of sites they host that make them four to six times faster than sites on other hosts. What that means for your clients is even when traffic is through the roof, their site will still perform like a beast.
Like I said, I would never recommend a platform that I didn’t already use myself. And the same should go for you – don’t join an affiliate program until you’re comfortable using those services on your own first. That way, you can make a passionate sell to your clients without sounding desperate, or like you’re being forced to make the recommendation.
Trust me, affiliate programs pay off in a major way.
If you’re looking for a developer who will make your website perform better than ever, and lead you in the right direction for maintaining its performance over the long-term, then fill out the form below. Let’s get started working together today!